Co-op Legal Services offers legal services to individuals across England and Wales, and is one of the country's leading Probate providers. While working as their content writer I wrote a number of articles and case studies for their website. This article consistently generates over 5,000 hits a month.
While working at Co-op Legal Services I wrote articles for email marketing campaigns, many of which were based on specially commissioned research. The emails were sent to the Co-op membership, which consists of millions of people across England and Wales. Here's just one example.
Co-op Legal Services wanted to promote charitable legacies via an email marketing campaign. Here's what I came up with.